Simple, clear messaging is key to making a statement. We’ve noticed that many brands have gone back to a bold, clean, simple look when promoting their product.
Minimize the elements you use in your packaging design and your product can stand out from all the other packaging noise surrounding it.
In our fast-paced world, shoppers don’t always have the time to study each and every product detail. So stick to the essentials that help the buyer make a more informed decision. A clean-cut, bold design can convey your information and be more compelling to the consumer.
Instead of seeing a pop of color, we’ve noticed an explosion of color in the marketplace!
It’s no secret that colors evoke emotions and can affect purchasing decisions. So it’s because of this, color has always been one of the most important choices in packaging design.
Bright, vibrant colors are present more than ever on store shelves. Color is also a great way to differentiate product variations or flavors. A consumer may not remember the name of their favorite flavor, but they most likely will recall if the packaging was an electric orange or vivid turquoise.